We have done user studies, UX design, usability test and visual design for Børn i byens online universe
The website helps parents in Copenhagen and Aarhus to find interesting experiences to do with their children in the city. Their online universe consist of bornibyen.dk, Børn i byen Klubben and the iPhone App.
Usable Machine have designed the information architecture and user flows for the website, allowing the user to navigate between more than 5000 places, events and articles.
Furthermore, we have created a lively and engaged online universe, where the user can participate, get inspired and find the content most relevant to them.
The UX design has been created in close collaboration with the team behind Børn i byen and with feedback from the users, which have been collected during the whole process through interviews and usability test.
Børn i byen Klubben
We have helped Børn i byen Klubben with a total redesign of the website for club members. We created a concept prototype early in the process and found several issues that where analyzed and used in the design.
A main issue for the users was the existing payment model. Usable Machine created a concept for a whole new payment model and designed the new payment flow. The new model focus on flexibility and a simpler payment plan.
We also changed the member card from a physical format into a "digital card".
The existing members have responded well on the new design and the total number of members have gone up since Børn I byen Klubben launched the new design.