Børnetelefonen (Children’s phone) is a hotline for children that helps with everything from bullying in school to divorced parents or questions about puberty. The children can either call the hotline or seek help at the website through videos, quizzes, online letters, chats, and much more.
Too ‘girly’, bad content structure and a rigid CMS
Børnetelefonen had three major issues when we met them. First, the UI design and brand
A fun place, where you can be serious
The design process started with a workshop with the team at Børnetelefonen. In this workshop, we analyzed the target group which is children aged 9 to 13, with a special focus on getting boys more engaged.
We then started working on the concept for the new website. It was
Testing with children
We developed a mobile prototype that held all the content types of the website. We added a fair amount of real content to the prototype, which enabled us to test it on children in the target group. We did a series of
After the user tests, we finished the interaction design and the graphic design. The design were to have a gender-neutral look, but
We ended up balancing the need for usability with a wish for a slightly
Flexibility is key
Børnetelefonen’s website has many changing campaigns and a huge amount of content. Therefor we needed to design a very flexible website that supported their needs for adding new content and formats quite frequently.
The final result was a beautiful and fresh design that feels both young and alive, created from a number of flexible building blocks that all can be combined in various ways.